Do you enjoy music? Attend concerts and festivals? Perhaps have a favorite artist/band or maybe just have a subscription to Spotify or other music service? If so, take close notice now of the possible future of music and the new startup Royal.
Justin Blau (3lau, a pioneering EDM DJ) and Justin Ross
(Opendoor co-founder) are its co-founders and they just announced the exciting
business on 8/27/21. Royal looks prime
to disrupt the music industry and to reshape the legacy business model and
economics. With its highly anticipated launch
this year, the days of record labels may be numbered and if they cannot adapt
to a blockchain powered, more decentralized future world.
Company Background
Royal is a platform that democratizes music and more
effectively connect fans with their favorite artists and songs. Fans and audiences like you and I will not
only be able to invest in, but also own rights to their favorite songs and
albums through limited edition, autographed digital assets recorded on a
to-be-decided blockchain. We will be
able to participate in the upside and our own consumption of the music, earning
royalties ($$$) alongside artists as their music increases in popularity.
An artist’s popularity is primarily dependent on the fans
and the listeners, not the record labels and the middle men like distributors. Imagine investing into a Rick Astley’s Never
Gonna Give You Up and getting paid each time you Rickroll someone. Amazing.
Royal is creating a world where anyone can buy ownership of
music directly from anyone and artist that makes that music. When you own it,
you are more incentivized to distribute it and be a tastemaker and share
it. There will be markets for music
ownership which exists only privately today.
Music Industry Economics
Legacy model: Artists receive approximately 8% of revenue only. WOW.
Royal’s disruptive model: Strike out the record label
in the above diagram and maybe more? Royal
creates a win-win scenario with more revenue to artists while consumers get a
share in the success. The economics are
still being finalized so stay tuned.
Get Hyped
- Expected to go live in 2021. We will have the ability to invest in and participate in the success of artists!!! AND those fans and investors will receive a portion of the music royalties
- Get early access to the platform by following a few steps in the links below.
- Outstanding, experienced team in 3lau and JD Ross
- 3lau – EDM legend; music industry crypto/blockchain pioneer. Sold $20MM of NFTs in 2021. Turned down investment banking to produce electronic music. Sharp dude.
- JD Ross – Co-founder of Opendoor ($10.5B market cap) which disrupted the real estate industry.
- Backed by top tier investors.
- $16MM seed funding led by Peter Thiel’s Founders Fund (legendary Facebook investor), Paradigm, a crypto-focused investment firm founded by Fred Ehrsam (co-founder of Coinbase), and former Sequoia Capital partner Matt Huang.
- A fairer, more equitable future in yet another industry as a result of blockchain technology is in sights. Power and wealth will become less centralized to those few businesses or individuals.
Links
- Create an account here for early access to the Royal platform
- https://royal.io/r/learnedall Use of my referral link would be greatly appreciated! TY!
- Website, News, and Media
- Website: https://royal.io
- Twitter: @join_royal https://twitter.com/join_royal
- Forbes: https://www.forbes.com/sites/ninabambysheva/2021/08/26/3lau-launches-nft-like-blockchain-music-investment-platform-backed-by-paradigm-and-peter-thiels-founders-fund/?sh=6901fa5b5f16
- Pomp’s Interview of 3lau: https://podcasts.apple.com/us/podcast/643-monetizing-music-on-chain-with-justin-blau/id1434060078?i=1000533184526
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